Our client is a top provider of knowledge capital, marketing tools, and methodology for small business owners and network marketers. Their business has over 125,000 members and 500 associated companies, and they typically rank among the top 10,000 businesses globally in terms of website attention. The community members use the client's platform to write knowledge-sharing content, build business relationships, and interact in a lively community forum. The business also provides an opportunity for visitors to join an exclusive membership association. Association members receive access to exclusive training seminars, membership perks, and advanced lead capture tools.

The leadership team of our client wanted to invigorate their product offerings with new features and attract new members, but needed to ensure the infrastructure and code base of their systems could withstand the increased capabilities. Shimshock Group was hired to serve as system integrator for this revitalization project.

We worked closely with the CEO and CTO to identify key risks, system limitations, and areas for future enhancements. This feedback was used to prioritize work tasks and ensure we were continuously focused on the most pressing business and user experience issues. The evolution of our client's systems site was rapid and dramatic. Many existing problems were quickly eliminated, allowing us to focus on exciting new opportunities for enhancing user functionality.

Major tasks accomplished during the revitalization project include:

• Implementation of company groups, allowing users to connect, network, and share information with co-workers and interested business parties
• Creation of a streamlined registration and membership process, significantly increasing the number of business registrants and subscribers
• Design and development of a highly flexible lead capture system, allowing users to add tailored forms to each authored post and to the companies they represent
• Configuration and implementation of various server tuning techniques to maximize site performance and bandwidth
• Creation of numerous informational advertising features to promote the business among community members, including badges, content blocks, and slideshow presentations

Our work led to demonstrable increases in our client's performance, registration, membership, traffic, and lead generation. During the course of the revitalization project we observed the following results:

• 74% improvement in platform traffic rankings
• 123% increase in leads captured
• 72% increase in registered users
• 500% increase in paid subscribers
• Highest website traffic days in over two years
• 51% increase in weekly site visitors
• Developed 10 of the top 20 most visited pages

The significant improvements made to our client's systems has led to increased interest by visitors, impressive marketing successes, improved revenue, increased platform uptime, and a surge in user-generated content. The system is primed for future growth, and has become a category leader in the home business and network marketing industry.